I have a message.

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As we observe in today’s modern world, whatever the corporations have achieved, it is not because of their achieving sales targets as an external factor. All that matters is the internal part, which, dwelling inside these big corporate houses, is “communication of message” from a higher authority to its subordinates to run the entity. According to me, successful firms have strong and standard communication structures to achieve their long-term and short-term goals.


Coming to the point, the main important part is whether the message conveyed is uniquely understood by the recipient in the same manner in which the sender is thinking that the recipient should understand it by having “consensus ad idem." Such a case is not the same all the time when it comes to understanding the message by the person to whom our message is to be conveyed. It is better to don’t understand the message at all rather than have an unclear idea of it. For example, in the Shrimad Bhagvad Gita, Lord Krishna conveyed a proper message to Arjun, and as a result, Arjun and his alliance won the battle because he understood that it was the message of the Lord that he wanted to convey.

At the end, it is clear that having the message is not as important as understanding it.

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